This process was based on the hypothesis that in the US, when a person chooses a bank, they choose it for life. It was developed for an American multinational financial services company and we design a prototype of an interactive device and a mobile application. During the discovery process the following statement was defined:
"The Pony Bank is an educational tool, with the aim of helping the children to understanding how the financial world works. What saving means, what is like to have to wait, to be wise when planning. Learning to achieve a goal. Making savings physically tangible in an everyday growing digital world."
According to the research, it was found that lifetime value of a customer increases if the relationship with the Bank is created from an early age. Children tend to choose the Banks their parents have. In addition, the emotional relationship with objects increases the perceived value of a brand.
After a long process of discovery and ideation, a concept idea was defined and personas & journey maps were created. So, we decided to develop a diferent interface for each user.
The product system consisted of:
Many parents give their children pocket money for everyday tasks like setting the table. The Pony Bank proposes a shift towards the digital world. Instead of giving children cash, parents transfer a sum for each task the child performs. In turn, the application for parents allows setting a goal. Parents and children can define the goal together, such as buying a ball.
That ball has a market value, therefore the child has to perform x tasks to be able to buy the ball. Your Pony Bank not only shows you how much money you have in your account but also indicates progress towards the goal set. By achieving this goal, the child can use the Pony Bank as a contactless credit card since it has an NFC chip.
Exterior part printed in 3D. Divided in 5 parts to facilitate the assembly.